How Did Online Food Ordering Help Zomato Build A Social Hub For Food Lovers

Currently operating in 24 countries and with over 1 million restaurants listed on the app, this Indian company’s search and discover restaurants online service has made a massive impact on online food ordering and delivery service.

Food delivering apps are getting popular in today’s time and some of the biggest names we hear are Zomato, Uber eats, Swiggy, Food Panda and then, on the other hand, we have individual restaurant food ordering and table reservations apps like Domino’s, Pizza Hut, Faaso’s and more.

If you are curious to know how Zomato is different for all other food ordering online system then you are at the right place.

Let’s find out what goes behind the scenes in this immensely integrated app where one can search food, order food, search restaurants, check out menu cards, read and review restaurants and a lot more.

Although Zomato started as a simple interface to connect restaurants to their customers, it turned out to be much more than that.

With the introduction to its Zomato Gold membership, 1+1 on food dish and 2+2 on drinks, users got into a well-structured customer loyalty program. Zomato Gold membership kept customers going back to their partnered restaurants frequently with their membership passes lasting for over a year.

Zomato with over 1 million restaurants is able to capture those restaurants which do not even have their own website.

But this was not the end of ideas for Zomato. A new idea of a user profile showing user’s foodie level.

How does it work?

It’s as simple as it looks.

There are 4 expert levels

Foodie-> Big Foodie-> Super Foodie-> Connoisseur.

Ranging from 0 to 100 points for Foodie, 6000 to 8000 for Connoisseur.

And how do you earn points?

A review gets you 25 points, while photos earn you 2 points each.

An excellent way to get users engaged on this platform and at the same time collecting a huge database all at zero cost.

So what happened eventually by this?

 

These foodies in order to gain popularity by showing their passion for food became some of the most followed reviewers for restaurants and food. With some Foodie having a following of 5000 or more in a particular vicinity can be very influential for people living there.

Restaurants find a way of marketing by inviting these Zomato celebrities to try food items from their restaurants for free and hope for a positive rating from them. Does it remind you of something?

Yes, Instagram!

Instagram has over 1 billion users whereas Zomato with it’s 21 million user base is nowhere near. But the fact that Zomato is only a food-based app while Instagram is a social network without focusing on a single domain, It is obvious to have a difference in their user base.

It has made a massive impact in the food ordering industry and showcased how powerful a simple app for your restaurant can be.

If you plan to start your own restaurant or already have one then you should be considering having an app of your own for table booking and food delivery from the app. Not only you can reach to more customers but discover new ones.

Turning your online food ordering app into a social hub may not be your piece of cake, but having your own app for your restaurant is a statement in itself.

There are many benefits of having your own online food ordering system for your restaurant and if you want to find out more then go ahead and read “Seven Reasons Why Restaurants Should Have Online Ordering System“.

By |2019-03-11T08:36:17+00:00March 7th, 2019|General|0 Comments

About the Author:

Junaid Patel is a graduate of PICT, Pune. He often invests his time studying about future technologies and possible solutions to problems faced in today's world. A fitness freak, Junaid likes to see himself in good shape & enjoys preparing his own meals. He believes education in India needs to develop not only in accordance with syllabus but also in the teaching methodologies that professors' use to deliver their lessons. His ambition, of being an entrepreneur to make a sustainable future, guides him to explore & learn about various fields and apply that knowledge to carve the way for the development of an efficient world.

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